Every number and business name in this video is a made-up example, not a client result.
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Why Your Competitor Pays Less Per Click and Still Shows Above You
Google's auction looks at more than your bid. Why matching each ad to the search and to its landing page beats raising your budget.
Transcript
Your competitor pays less per click, and still shows above you?
And the fix doesn't need a bigger budget.
Google's auction looks at your bid, and at how good your ad and landing page are.
Google says higher quality ads typically cost less per click.
So match each ad to what people search, and send them to a page about exactly that.
Better ads, not bigger bids. Our team can set it up.
Book a free strategy call.
