Mr. Birria
Restaurant
- Store visits
- 10,800+
- Phone leads
- 1,500+
Google Ads and PPC in San Diego
San Diego Google Ads Agency
Google Ads management and PPC for San Diego businesses, from a Google Partner, with every dollar of ad spend tracked to a phone call, a form or a booked job.
Google Partner- From $750 a month, month to month
- No setup fees
Who we are
A Google Partner PPC agency in San Diego
We are a Google Partner agency in San Diego, and Google Ads management is most of what we do: Search campaigns for contractors, restaurants, manufacturers, home services and other local businesses across San Diego County. Pay per click management from $750 a month, month to month, no setup fees, and every dollar of ad spend tracked to a phone call, a form or a booked job.
The proof is on this site, not in a pitch deck. The numbers below come from real San Diego accounts we manage today, and the actual Google Ads reports are one click away on each case study.
Real San Diego accounts
Numbers from accounts we manage today
Every figure is read straight off the Google Ads report for that account, with the date range the report prints. The report itself is one click away on each case study.
SD Food Truck Pros
Food Truck Manufacturing
- Quote requests
- 1,592+
- Phone call leads
- 950+
Belcrete Concrete Services
Concrete Contractor
- Conversion rate
- 11.40%
- Estimate requests
- 48+
What you get
PPC management, done weekly
Google Ads is not set and forget. This is the work the fee pays for, every month, inside your Google Ads account.
“Ardeshir and his team are very knowledgeable and professional. They support us with PPC, Social Media, and SEO services, but always go above and beyond in providing insights and expertise on anything related to our digital presence and marketing efforts.”
Conversion tracking before a dollar is spent
Calls with duration filters, forms and bookings wired into Google Ads and GA4 first. Every later decision comes from what produced a lead, not from clicks.
Negative keywords every week
San Diego clicks for legal, home services and medical searches routinely run $15 to $50. We prune search terms weekly so budget only reaches people ready to buy.
Campaigns built by service and by area
Downtown, North County coastal, East County and South Bay convert differently. Campaigns and bids are split by service line and service area instead of one county-wide setting.
Branded protection and Local Services Ads
A cheap branded campaign keeps your own customers yours. Where your category qualifies, Local Services Ads sit above the regular ads and charge per lead, so on Growth and Scale we run both.
Reports with real numbers
Spend, calls, leads and cost per lead, the same numbers we see. No proprietary dashboard between you and the numbers.
Month to month
No long-term contract and no setup fee. We re-earn the account every 30 days, and the first step is a free strategy call where we go through your account with you, whether or not you hire us.
Google Ads management
Google Ads management for San Diego businesses
Most people searching for a PPC agency in San Diego want one thing: someone to run their Google Ads properly, every week, and show them what it brought back. That is the monthly Google Ads management we do for businesses in the city of San Diego and across San Diego County, from North County to South Bay.
Google Ads is the paid half of San Diego search engine marketing; SEO is the other half, and the two share one tracking setup when we run both. The plan by plan details are on our Google Ads management service page.
Search campaigns
Every plan
Google Search ads on the searches that mean someone needs you now, split by service line and service area so a North County click and a South Bay click are bid on separately.
Performance Max
Growth and Scale
One campaign that reaches Search, Maps, YouTube, Display and Gmail, fed by your conversion data, for businesses ready to cover more of Google than the search box.
Local Services Ads
Growth and Scale, where your category qualifies
The Google Guaranteed listings above the regular ads, charged per lead instead of per click. Home services, legal, real estate and health are the main categories that qualify; we confirm eligibility on the free strategy call.
Call and form tracking
Every plan
Phone calls with duration filters, forms and bookings wired into Google Ads and GA4 before launch, so the account optimizes toward leads instead of clicks.
Weekly optimization
Every plan
Search terms pruned, negatives added, bids and budgets moved toward the campaigns producing calls. Your Google Ads account is worked every week, not checked once a month.
A monthly report
Every plan
Spend, calls, leads and cost per lead, read straight from the Google Ads account. The same report we look at, with the founder on the other end of it.
Prices for Starter, Growth and Scale are in the pricing section below. Your ad spend is always paid directly to Google, separate from the management fee.
Choosing an agency
Choosing a Google Ads agency in San Diego
Searching for the best Google Ads agency in San Diego returns hundreds of results and a wall of nearly identical promises. The best agency is not the one with the biggest client list or the flashiest website. It is the one that manages your account in the open, structures campaigns around your real sales goals and can show you real numbers instead of a vague summary. The checks below work whether you hire us or someone else.
One thing to know before any sales call: Google's bidding needs a run of real conversions before it can optimize, so the first two to three weeks of a new account are for learning. An agency promising dramatic results in week one is either overpromising or not being straight about how Google Ads works.
Check 1
Tracking before spend
Calls, forms and bookings should be wired into Google Ads and GA4 before the first dollar goes out. Without that, every later decision is a guess, and the account is being billed rather than managed.
Check 2
Your account, your access
You should be able to log in to your own Google Ads account, see every campaign and export your own data whenever you want, whoever manages it day to day. An agency that resists giving you access is a warning sign.
Check 3
Month to month
An agency confident in its results does not need a year long contract to keep you. The management fee should be separate from your ad budget, and the ad budget should be paid to Google, not through the agency.
Check 4
A weekly routine
Ask what happens every week. The honest answer includes search term reviews, new negative keywords and bids moved toward what produced calls, not just monitoring.
Check 5
Experience in your trade
A concrete contractor collecting estimate requests needs a different campaign structure than a restaurant filling tables or a manufacturer collecting quotes. Ask for examples in a similar business, and for the account report behind each one. Ours are on the case studies page.
Questions to ask on the first call
- How many Google Ads accounts do you manage today, and in which industries?
- Will I have admin access to my own Google Ads account?
- How is the management fee separated from my ad budget?
- How often do you review search terms and add negative keywords?
- What does your reporting look like, and how often will we talk?
- Is this month to month, or is there a long term contract?
- What did you do for a client whose results did not improve right away?
Pay attention to the last one. Every account has a slow month; an agency that talks honestly about a difficult stretch is more trustworthy than one that claims everything always works.
What quietly wastes San Diego budgets
- Broad match keywords with no negative keyword list, so ads show for searches that have nothing to do with what you sell, and that money never comes back.
- Unrelated services lumped into one ad group, which forces generic ad copy, lowers Quality Score and raises the cost of every click.
- Ads sent to the homepage instead of a page that matches the search, so the click costs the same and converts worse.
- Judging the account by clicks and impressions instead of calls, forms and cost per lead.
What we are seeing in Google Ads this month
Updated
- Google changes how and when Local Services Ads charge for call leads on October 1, 2026. If you run LSAs, review your lead disputes before the switch.
- Mr. Birria's Google Ads have brought 10,800+ store visits and 1,500+ phone leads. Local campaigns and catering lead forms do most of the work.
- Belcrete's contractor campaign turned 11.40% of clicks into estimate requests, on job-value keywords with a tight negative list. Fewer clicks, better jobs.
How much does Google Ads management cost?
Google Ads plans start at $750 a month, month to month. Growth adds Performance Max and Local Services Ads where your category qualifies, and your ad budget is paid directly to Google, separate from our fee.
Most Popular
Growth
$1,200/ monthly
Search plus Performance Max and Local Services Ads, for businesses ready to cover more of Google.
- Everything in Starter
- Performance Max across Search, Maps, YouTube, Display and Gmail
- Local Services Ads, where your category qualifies
- Remarketing to people who visited but did not call
- More service areas and campaigns as you grow
Combine two or more monthly plans (Google Ads, Meta Ads or SEO) and save 10% on each monthly fee.
See bundle pricingGood to know
- Your ad budget is paid directly to Google and Meta from your own billing. You set it, you control it, and it never passes through us.
- Scale starts at $3,500 a month and is sized to your ad budget. We give you a firm number on the free strategy call.
No long-term contracts
Marketing plans are month to month. We earn your trust through results, not lock-in.
Free strategy call before we start
We look at your account with you and share a clear plan upfront.
No setup fees
Your monthly plan is the price. Anything optional is quoted upfront.
Who we run PPC for
Google Ads by trade
Google Ads for Contractors
We restructured a Palm Springs concrete contractor's search campaigns around service lines and estimate-intent keywords, with calls and forms tracked as conversions.
Belcrete Concrete Services results →
Google Ads for Roofers
Google Ads for roofers, built on the searches that turn into inspections: repair and replacement keywords, Local Services Ads where you qualify, and every real call tracked.
How we run it →
Google Ads for Plumbers
Google Ads for plumbers, built for the phone: emergency and service-line keywords, Local Services Ads at the top of the page, and every real call counted as a lead.
How we run it →
Google Ads for HVAC
Google Ads for HVAC companies: AC and furnace repair, replacement and maintenance searches kept apart, Local Services Ads at the top of the page, and every real call tracked.
How we run it →
Google Ads for Restaurants
We built and manage the Google Ads account for a San Diego birria restaurant, with local campaigns for nearby diners and dedicated catering campaigns landing on their own pages.
Mr. Birria results →
Google Ads for Manufacturers
We built the website and the Google Ads account for a California food truck and trailer manufacturer, with quote requests and calls tracked as the conversions that drive every optimization.
SD Food Truck Pros results →
Other trades: see every industry we work with, or how our Google Ads management works.
Start with a free strategy call
We go through your search terms, conversion tracking and budget with you on the call, and you keep the takeaways whether or not you hire us.
Free Strategy Call
FAQ
San Diego Google Ads questions, answered
Straight answers on cost, contracts and what the first months look like.
How much does a PPC agency cost in San Diego?
Our Google Ads management starts at $750 a month plus your ad spend, which you pay directly to Google. Month to month, no setup fees. For most San Diego service businesses we recommend enough ad budget to buy 10 to 15 clicks a day in your category; the number varies widely because a plumber's clicks and a lawyer's clicks cost very different amounts here. Our pricing guide walks through the math.
Do you offer Google Ads management in San Diego?
Yes, Google Ads management is most of what we do, for businesses in the city of San Diego and across San Diego County. We are a Google Partner, plans start at $750 a month, month to month, and your ad budget is paid directly to Google. Book a free strategy call and we will go through your account with you before you decide anything.
What is the difference between PPC and Google Ads?
PPC, pay per click, is the model: you pay when someone clicks your ad. Google Ads is the platform most PPC runs on, and it is where we do most of our work. We also manage Local Services Ads, which charge per lead instead of per click, and Meta ads for businesses whose customers are on Facebook and Instagram.
What is the difference between PPC management and Google Ads management?
Mostly the name. PPC management is the broader term and covers any pay per click platform, including Google Ads and Meta ads. Google Ads management is PPC management on Google specifically, which is where most San Diego service businesses get their calls and where we do most of our work. If you searched for either one, this is the service you are looking for.
How do I choose the best Google Ads agency in San Diego?
Judge any agency, us included, on five things: conversion tracking set up before a dollar is spent, access to the real numbers in your own Google Ads account, month to month terms, a specific weekly management routine, and proof you can check, such as public reviews and case studies with the account report one click away. Ask who will work on your account each week and how they decide which search terms to cut. If the answers are vague, keep looking.
Is Google Ads too competitive for a small San Diego business?
No, but sloppy campaigns are punished faster here than in cheaper markets. Small budgets win in San Diego by concentrating: one tight campaign on your highest-margin service in the neighborhoods you actually serve, instead of ten thin campaigns county-wide. Belcrete, a concrete contractor, converted 11.40% of its clicks that way.
Can you look at my existing account before I commit?
Yes, and it is the recommended first step. Book a free strategy call and we will look at your account with you: search terms, conversion tracking and budget allocation. You keep the findings whether or not you hire us.
Do you require a long-term contract?
No. Every marketing plan is month to month, cancel anytime. Your ad budget is paid directly to Google, separate from our fee. See pricing for what each tier includes.
What happens in the first 90 days?
Month one is tracking and structure: conversions wired correctly, campaigns rebuilt around your highest-margin services and your real service area. Month two is pruning: weekly search-term mining cuts the clicks that never buy. By month three the pattern is usually clear, which keywords produce calls, at what cost, and where the next dollar should go.
Which San Diego businesses have you worked with?
Our public case studies include Mr. Birria, a restaurant group, SD Food Truck Pros, a food truck manufacturer, and Belcrete Concrete, a contractor, plus auto service and smog check businesses across the county. Each case study leads with real numbers and the real account report is one click away.
Google Ads management: San Diego County, Temecula, Los Angeles
Stop paying for clicks that never call
Book a free strategy call with the founder. We will look at your market and your account, and tell you honestly what a campaign should cost and what it should bring back.