SD Food Truck Pros: Google Ads, Social Ads + a Website Built for Serious Buyers

Food trucks are a high-ticket, high-consideration purchase. Buyers research for weeks, compare manufacturers, and only a fraction of searchers are ready to spend tens of thousands of dollars.

SD Food Truck Pros needed two things at once: paid campaigns that filtered serious buyers from window shoppers, and a website that could carry a high-value sale — portfolio proof, financing information, and a clear path to a quote.

Built a custom website with a full vehicle portfolio gallery, custom quote request forms, a financing page, and conversion-optimized landing pages for buyers serious about launching a mobile food business.

Structured Google Ads search campaigns around buying-intent keywords (custom builds, trailers for sale, financing) with aggressive negative keyword lists to exclude job seekers, DIY researchers, and rentals.

Wired conversion tracking to quote form submissions and calls, so optimization decisions followed actual sales conversations — not clicks.

Iterated monthly: search-term mining, ad copy tests, and budget shifts toward the campaigns producing quote requests.

Added social media advertising on Meta: a traffic campaign feeding the vehicle portfolio pages and a lead campaign capturing quote requests directly in-platform.

The campaigns have driven 2,900+ conversions — including 900+ phone calls and 1,500+ qualified leads — through Google Ads.

Social media advertising added 5,437 form leads at $7.54 per lead, 15,545 landing page views at $0.26 each from the traffic campaign, and 9,796 new followers.

The account overview and monthly reports below are real, unedited screenshots from the client's Google Ads account, and the campaigns run continuously as a core lead source alongside organic traffic.