SD Food Truck Pros: Google Ads, Social Ads and Website Design

Food trucks are a high-ticket, high-consideration purchase. Buyers research for weeks, compare manufacturers, and only a fraction of searchers are ready to spend tens of thousands of dollars.

SD Food Truck Pros needed two things at once: paid campaigns that filtered serious buyers from window shoppers, and a website that could carry a high-value sale - portfolio proof, financing information, and a clear path to a quote.

Built a custom website with a full vehicle portfolio gallery, custom quote request forms, a financing page, and conversion-optimized landing pages for buyers serious about launching a mobile food business.

Structured Google Ads search campaigns around buying-intent keywords (custom builds, trailers for sale, financing) with aggressive negative keyword lists to exclude job seekers, DIY researchers, and rentals.

Wired conversion tracking to quote form submissions and calls, so optimization decisions followed actual sales conversations - not clicks.

Iterated monthly: search-term mining, ad copy tests, and budget shifts toward the campaigns producing quote requests.

Added social media advertising on Meta: a traffic campaign feeding the vehicle portfolio pages and a lead campaign capturing quote requests directly in-platform.

Google Ads has driven 3.97K+ conversions at a 3.76% conversion rate, on an account Greenflow built and has managed since 2021.

The account's conversions summary counts results by goal: 1,592+ quote requests, 950+ phone call leads, 1,117+ contacts and 390+ direction requests. The quote request is the number that matters most here, because it is a buyer describing the truck they want.

Social media advertising on Meta added 6,072+ form leads at $7.53 per lead from the main lead campaign, with two further Facebook lead campaigns bringing 721+ leads at $7.46 and 583+ at $8.63, and a Facebook and Instagram traffic campaign sending 17,742+ landing page views to the website at $0.26 each.

The Google Ads account overview and the conversions summary are real screenshots from the client's account (cost figures covered), one click away at the top of this page, and Google Ads remains a core lead source alongside organic traffic. The Meta figures are read from the client's Ads Manager.