Mr. Birria: Turning a Viral Restaurant Brand into Measurable Orders
San Diego's most talked-about birria restaurant matched its viral social media presence with a bold website and Google Ads campaigns targeting hungry, ready-to-order searchers.
Visit Mr. Birria- Store visits
- 10,800+
- Phone leads
- 1,500+
- Google Ads conversions
- 77.3K+
- Google Ads clicks
- 140K+
- Ad impressions
- 7.08M+
- Catering leads at $7.19
- 5,319+
The real reports from this client's accounts are one click away.
The challenge
Mr. Birria had the hard part figured out - food people love and a viral social presence. But social buzz doesn't capture the customer typing “birria near me” at lunchtime.
The restaurant needed to show up at the moment of highest intent - local food searches - and give those visitors an immediate way to order, find a location, or book catering.
What we did
Rebuilt misterbirria.com in 2026 as a fully custom-coded Next.js website: a dish-first homepage with prices and DoorDash ordering, a complete photographed menu, dedicated event and food truck catering pages with multi-step lead forms, a video gallery, and restaurant, menu, and FAQ schema throughout - mobile-first, built to 95+ PageSpeed scores.
Launched Google Ads campaigns focused on high-intent local searches - birria, tacos, and catering queries across the San Diego area - with location targeting matched to each restaurant location.
Connected ads to dedicated landing pages so a search for catering landed on catering, not the homepage.
Ran social media ad campaigns on Meta: catering lead-form campaigns targeting event planners plus traffic campaigns feeding the menu page and the restaurant's Facebook posts.
The results
Google Ads has driven 77.3K+ conversions from 140K+ clicks and 7.08M+ impressions for the brand.
The same account has recorded 1,500+ phone call leads, and the local campaigns have driven 10,800+ tracked store visits.
Meta ads added 5,319+ catering form leads at $7.19 each, 57,572+ link clicks at $0.22, and 30,848+ landing page views at $0.25. The food truck catering ad below brought in 2,797+ of those leads at $6.94 each.
In three months, misterbirria.com pulled 1.86K+ clicks from 52.2K+ Google Search impressions at an average position of 12.1, plus 1.87K+ impressions inside Google's AI features.
Every number above comes from the restaurant's own accounts, and the reports behind them are one click away at the top of this page. Paid search, paid social, and organic search now work together, catching customers at the exact moment they're deciding where to eat.
