Mr. Birria: Turning a Viral Restaurant Brand into Measurable Orders

Mr. Birria had the hard part figured out - food people love and a viral social presence. But social buzz doesn't capture the customer typing “birria near me” at lunchtime.

The restaurant needed to show up at the moment of highest intent - local food searches - and give those visitors an immediate way to order, find a location, or book catering.

Rebuilt misterbirria.com in 2026 as a fully custom-coded Next.js website: a dish-first homepage with prices and DoorDash ordering, a complete photographed menu, dedicated event and food truck catering pages with multi-step lead forms, a video gallery, and restaurant, menu, and FAQ schema throughout - mobile-first, built to 95+ PageSpeed scores.

Launched Google Ads campaigns focused on high-intent local searches - birria, tacos, and catering queries across the San Diego area - with location targeting matched to each restaurant location.

Connected ads to dedicated landing pages so a search for catering landed on catering, not the homepage.

Ran social media ad campaigns on Meta: catering lead-form campaigns targeting event planners and a traffic campaign feeding the menu and location pages.

Google Ads has driven 47,000+ actions for the brand - including 1,600+ phone leads and 10,800+ store visits.

Social media ads added 4,825 catering form leads at $7.24 per lead, 23,069 landing page views at $0.24 each, and 14,759 new followers.

The Google Ads overview below is a real, unedited screenshot from the campaign. Paid search and paid social now complement the brand's organic reach, capturing customers at the exact moment they're deciding where to eat.