SD Food Truck Pros
Food Truck Manufacturing
A Meta traffic campaign fed the vehicle portfolio pages while a lead campaign captured quote requests in-platform.
- 6,072+
- Leads (form)
- 17,742+
- Landing page views
$7.53 per lead
$0.26 per view
Social Media Advertising
Social Media Advertising That Turns Scrolls into Sales
Facebook, Instagram and TikTok ads that bring in leads, orders and sales, not just likes. You send the photos and videos, and we run the rest.
- SD Food Truck Pros
- Mr. Birria
- SD Food Truck Pros
What is Social Media Advertising?
Social media advertising is paid promotion on platforms like Facebook, Instagram, and TikTok - using demographic, interest, and behavioral targeting plus retargeting to put offers in front of likely buyers and drive measurable leads, orders, and sales.
Search ads capture demand that already exists. Social ads create it - putting your offer in front of the right people before they ever search. For restaurants, local services, and e-commerce brands, that's often the cheapest attention available.
We run paid social the same way we run Google Ads: conversion tracking first, disciplined creative testing, and budgets that shift toward what actually produces leads and orders. No vanity metrics, no 'brand awareness' hand-waving.
In good company
Why choose us for Social Media Advertising
We're a small agency by design - and we do big work. We earn trust the only way that counts: doing good work and proving our worth, month after month.
Month to month, always
No contracts - we earn your business every month, or you walk.
Clients always come first
You talk directly to the people running your campaigns.
Transparent and honest
Plain-language reporting - even when the answer is “don't spend more yet.”
Experts in Google Ads and SEO
A Google Partner agency with case studies you can verify.
A dedicated account manager
One person who knows your business - not a support queue.
The difference
How our social media advertising is different
The usual way
“The post got great engagement.”
- 01Boosts posts and reports likes and reach
- 02Runs stock photos and one creative for months
- 03Targets everyone nearby and hopes
- 04Tracks clicks, not leads or sales
How we do it
“How many leads did this bring in, and at what cost?”
- 01Your real photos and video, paired with copy that sells the offer
- 02Creative angles and audiences tested side by side, winners scaled
- 03Pixel and Conversions API tracking tested before launch
- 04Meta leads sent automatically to your CRM or Gmail, wherever you want them, plus retargeting for the ones who almost bought
What you get
What you get with our social media ads
- 1
An offer and audience plan
Who we target, what earns their click and which platform fits.
- 2
Ads from your real work
Your photos and video turned into ads people stop scrolling for.
- 3
Ongoing creative tests
New angles tested against each other, so spend follows what works.
- 4
Leads where you work
Meta leads sent automatically to your CRM or Gmail, wherever you want them.
What Social Media Advertising includes
Meta Ads
Full campaign management on Meta - lead forms, traffic, and sales objectives across Facebook and Instagram, with pixel and Conversions API tracking. Lead form leads are sent automatically to your CRM or Gmail, wherever you want them. Our SD Food Truck Pros lead campaign produced 6,072+ form leads at $7.53 each on this platform.
In the feed, not beside it
Sponsored
Your offer, in their Wednesday scroll
Like Comment Share
Sponsored, but native to the scroll
Reels, Stories, and feed placements where local food, lifestyle, and service audiences actually scroll. We run your real photos and videos - authentic content consistently outperforms polished studio creative here.
Vertical, native, fast
Book now
Stories & Reels placements
TikTok
Short-video ads for offers with broad appeal - restaurants, experiences, retail. Raw phone footage of your real work is exactly the format TikTok rewards, and we handle the targeting, copy, and optimization around it.
Sound-on attention
“Stop scrolling - this saves you money”
The first 2 seconds do the work
Short hooks, watched to the end
Creative Testing
On social, the creative is the targeting. We run structured tests across hooks, angles, and formats with enough budget per variation to learn quickly - losers get cut fast, winners get the budget.
Test, kill, scale
Creative A - offer-led
Scaled ✓Creative B - generic
Killed ✕Budget follows the winner
Retargeting
Warm audiences built from site visits, video views, and engagement get their own campaigns with proof-driven messaging. Mr. Birria's catering leads came in at $7.19 each, with retargeting doing heavy lifting.
Warm audiences convert
Saw the adVisited the menuGot the reminderOrdered
Frequency capped, always
Our Social Media Advertising process
Offer & audience strategy
We define exactly who you're targeting and what offer earns their click, then pick the platform to match - Meta for most local businesses, TikTok where short video fits.
Ads & tracking build
Your real photos and videos get paired with our copy and formats - authentic beats stock on social - and pixel tracking is tested before a dollar is spent.
Launch & test
Launch runs as a controlled experiment: creative angles and audiences tested side by side, winners promoted, losers cut without sentiment.
Scale & retarget
Proven creative scales to new audiences while retargeting closes the warm ones who didn't convert the first time - measured in leads and sales, never likes.
Paid Social Results Timeline
How long until you see real results?
Expect the first 2-4 weeks to be a learning period while creative tests run and the algorithm optimizes - cost per lead typically stabilizes in the second month and compounds from there.
Phase 01
Launch & Testing Phase
Weeks 0-4
We take the photos and videos you provide, pair them with tested copy and hooks, set up pixel + conversions-API tracking, then launch structured tests across audiences and angles. Ads deliver within days - the goal of month one is finding what converts.
- Ads built from your content
- Structured audience tests
- First leads & learning data
How much does social media ads management cost?
Meta Ads plans for Facebook and Instagram start at $750 a month, month to month. We manage the ad account to bring in leads and sales, and your ad budget is paid directly to Meta, separate from our fee.
Most Popular
Growth
$1,500/ monthly
More campaigns, more testing and retargeting, for businesses ready to grow leads and sales.
- Everything in Starter
- Lead and sales campaigns, plus retargeting
- Ongoing audience and ad testing with the photos and videos you provide
- Results tracked on leads and sales, not likes
- More audiences and locations as you grow
Combine two or more monthly plans (Google Ads, Meta Ads or SEO) and save 10% on each monthly fee.
See bundle pricingGood to know
- Your ad budget is paid directly to Google and Meta from your own billing. You set it, you control it, and it never passes through us.
- Your ads run on the photos and videos of your business that you provide. Raw phone footage works great.
- Scale starts at $3,500 a month and is sized to your ad budget. It adds TikTok ads.
No long-term contracts
Marketing plans are month to month. We earn your trust through results, not lock-in.
Free strategy call before we start
We look at your account with you and share a clear plan upfront.
No setup fees
Your monthly plan is the price. Anything optional is quoted upfront.
Social Media Advertising results
Real client work, with real results and the account reports one click away.
SD Food Truck Pros
Food Truck Manufacturing · San Diego, CA
SD Food Truck Pros: Google Ads, Social Ads and Website Design
California food truck and trailer manufacturer paired a conversion-focused website with tightly managed Google Ads and social media campaigns to generate a steady flow of qualified quote requests.
- Quote requests
- 1,592+
- Phone call leads
- 950+
Mr. Birria
Restaurant · Santee, CA
Mr. Birria: Turning a Viral Restaurant Brand into Measurable Orders
San Diego's most talked-about birria restaurant matched its viral social media presence with a bold website and Google Ads campaigns targeting hungry, ready-to-order searchers.
- Store visits
- 10,800+
- Phone leads
- 1,500+
Real Results
What paid social produced for our clients
Owner-verified numbers from our clients' Meta campaigns - leads and costs, not vanity reach.
Mr. Birria
Restaurant
Catering lead-form campaigns targeting event planners plus traffic campaigns feeding the menu page and the restaurant's Facebook posts.
- 5,319+
- Catering leads (form)
- 57,572+
- Link clicks
- 30,848+
- Landing page views
$7.19 per lead
$0.22 per click
$0.25 per view
FAQ
Social Media Advertising FAQs
The questions business owners ask us most.
How much should I spend on social media ads?
Most of our clients start between $1,000 and $3,000 per month in ad spend - enough to test several creatives and audiences and reach statistical significance. Our fee for managing Facebook and Instagram ads starts at $750 a month, you save 10% on both fees when you add Google Ads or SEO, and ad spend is always paid directly to the platforms by you.
Google Ads or social media ads - which is better?
They do different jobs. Google Ads captures people actively searching for what you sell; social ads create demand and keep you in front of people who aren't searching yet. High-intent services usually start with Google; visual products, restaurants, and offers with broad appeal often win on social. Many clients run both, with retargeting connecting them.
Which platforms do you manage?
Primarily Meta (Facebook and Instagram) and TikTok. We recommend platforms based on where your customers actually spend time - not on what's trendy.
Do I need to provide the photos and videos?
Yes. We don't shoot or edit video and photo content - you provide the pictures and videos of your business (raw phone content works great), and we handle everything else: ad copy, headlines, audience targeting, campaign structure, testing, and optimization. Authentic content from your phone regularly outperforms polished studio footage on social.
Do you handle social media posting too?
No. We manage your paid campaigns on Facebook and Instagram, built to bring in leads and sales. Posting to your social profiles stays with you or your social media team.
How fast will I see results from social ads?
Ads start delivering within days of launch, but expect the first 2-4 weeks to be a learning period while creative tests run and the algorithm optimizes. Cost per lead typically stabilizes in the second month.
Related services
Ready to talk social media advertising?
Book a free strategy call. We'll assess your current setup and give you a concrete plan, whether or not you hire us.