Search ads capture demand that already exists. Social ads create it — putting your offer in front of the right people before they ever search. For restaurants, local services, and e-commerce brands, that's often the cheapest attention available.
We run paid social the same way we run Google Ads: conversion tracking first, disciplined creative testing, and budgets that shift toward what actually produces leads and orders. No vanity metrics, no 'brand awareness' hand-waving.
Social media advertising is paid promotion on platforms like Facebook, Instagram, and TikTok — using demographic, interest, and behavioral targeting plus retargeting to put offers in front of likely buyers and drive measurable leads, orders, and sales.
Businesses we've helped grow
What you get
You provide the photos and videos — raw phone content of your real work regularly beats polished studio footage. We pair them with sharp copy and hooks and test them systematically, because on social, the creative is the targeting.
Cold audiences see your best hook, warm audiences see proof, and site visitors get retargeted with the offer — each stage measured separately.
Pixel + conversions API wired to forms, calls, and orders, so we optimize toward customers instead of clicks.
Weekly management: kill losing ads fast, scale winners, and report spend, leads, and cost per lead in plain language.
Inside the service
Full campaign management on Meta — lead forms, traffic, and sales objectives across Facebook and Instagram, with pixel and Conversions API tracking. Our SD Food Truck Pros campaigns produced 5,437 form leads at $7.54 each on this platform.
Reels, Stories, and feed placements where local food, lifestyle, and service audiences actually scroll. We run your real photos and videos — authentic content consistently outperforms polished studio creative here.
Short-video ads for offers with broad appeal — restaurants, experiences, retail. Raw phone footage of your real work is exactly the format TikTok rewards, and we handle the targeting, copy, and optimization around it.
On social, the creative is the targeting. We run structured tests across hooks, angles, and formats with enough budget per variation to learn quickly — losers get cut fast, winners get the budget.
Warm audiences built from site visits, video views, and engagement get their own campaigns with proof-driven messaging. Mr. Birria's catering leads came in at $7.24 each with retargeting doing heavy lifting.
Process
We define who you're targeting, what offer earns their click, and which platform fits — Meta for most local businesses, TikTok where short video shines.
Your photos and videos get paired with our ad copy and headlines; landing pages and pixel/conversions-API tracking are built before a dollar is spent.
Structured creative and audience tests with enough budget per variation to learn quickly — winners promoted, losers cut.
Proven creative scales to broader audiences while retargeting captures visitors who didn't convert the first time.
Paid Social Results Timeline
Expect the first 2–4 weeks to be a learning period while creative tests run and the algorithm optimizes — cost per lead typically stabilizes in the second month and compounds from there.
Phase 01
Weeks 0 – 4
We take the photos and videos you provide, pair them with tested copy and hooks, build landing pages and pixel + conversions-API tracking, then launch structured tests across audiences and angles. Ads deliver within days — the goal of month one is finding what converts.
Every campaign is built around your goals, not a one-size-fits-all package.
$750
Monthly
Our starter paid social plans.
$1,500
Monthly
Full-service ads management + daily social posting (you provide photos & videos).
$3,000+
Monthly
Larger brands needing multi-campaign coverage.
No long-term contracts
We earn your trust through results, not lock-in.
Free audit before we start
We review your account and share a clear plan upfront.
No setup fees
What you see is what you pay. No surprises.
Proof
Real client work — with actual account screenshots where results are shown.
SD Food Truck Pros
Food Truck Manufacturing · San Diego, CA
California food truck and trailer manufacturer paired a conversion-focused website with tightly managed Google Ads and social media campaigns to generate a steady flow of qualified quote requests.
Read the case study →Mr. Birria
Restaurant · San Diego, CA
San Diego's most talked-about birria restaurant matched its viral social media presence with a bold website and Google Ads campaigns targeting hungry, ready-to-order searchers.
Read the case study →Real Results
Owner-verified numbers from campaigns we manage on Meta — leads and costs, not vanity reach.
Food Truck Manufacturing
Meta traffic campaign feeding the vehicle portfolio plus a lead campaign capturing quote requests in-platform.
$7.54 per lead
$0.26 per view
Traffic + lead campaigns
Restaurant
Catering lead-form campaigns targeting event planners plus a traffic campaign feeding the menu and location pages.
$7.24 per lead
$0.24 per view
Across campaigns
FAQ
The questions business owners ask us most.
Most of our clients start between $1,000 and $3,000 per month in ad spend — enough to test several creatives and audiences and reach statistical significance. Our management plans start at $750/month, and ad spend is always paid directly to the platform by you.
They do different jobs. Google Ads captures people actively searching for what you sell; social ads create demand and keep you in front of people who aren't searching yet. High-intent services usually start with Google; visual products, restaurants, and offers with broad appeal often win on social. Many clients run both, with retargeting connecting them.
Primarily Meta (Facebook and Instagram) and TikTok. We recommend platforms based on where your customers actually spend time — not on what's trendy.
Yes. We don't shoot or edit video and photo content — you provide the pictures and videos of your business (raw phone content works great), and we handle everything else: ad copy, headlines, audience targeting, campaign structure, testing, and optimization. Authentic content from your phone regularly outperforms polished studio footage on social.
On the full-service plan, yes — we handle daily posting to your social profiles alongside the ad campaigns, using the photos and videos you supply. On the starter plan we manage the paid campaigns only.
Ads start delivering within days of launch, but expect the first 2–4 weeks to be a learning period while creative tests run and the algorithm optimizes. Cost per lead typically stabilizes in the second month.
Book a free strategy call. We'll assess your current setup and give you a concrete plan — whether or not you hire us.
