Belcrete Concrete: Google Ads for High-Value Contractor Jobs
Concrete contractor used tightly targeted Google Ads search campaigns to generate estimate requests for driveways, patios, and commercial concrete work.
- Conversion rate
- 11.40%
- Estimate requests
- 48+
The real report from this client's account is one click away.
The challenge
Contractor keywords are among the most competitive and expensive in local paid search, and one bad month of broad targeting can burn a small contractor's entire budget on price shoppers and DIY researchers.
Belcrete needed campaigns disciplined enough to produce estimate requests for profitable jobs - not clicks from people comparing bag prices at the hardware store.
What we did
Structured campaigns around service-specific keyword themes - driveways, patios, foundations, commercial work - each with its own ads and budget.
Built extensive negative keyword lists from day one and mined search terms weekly to keep spend on estimate-intent searches.
Tracked calls and form submissions as conversions so budget flowed to the campaigns producing real estimate requests.
The results
The restructured account produced 48+ estimate requests at an 11.40% conversion rate, on keywords chosen for estimate intent rather than volume.
The campaign overview for that period is a real screenshot from the client's Google Ads account with the cost figures covered, one click away at the top of this page. Negative keyword discipline keeps the budget concentrated on estimate-ready searches month after month.
