Google Ads, Google Partner
Google Ads for HVAC
Google Ads for HVAC companies: AC and furnace repair, replacement and maintenance searches kept apart, Local Services Ads at the top of the page, and every real call tracked.
From $750 a month, month to month, no setup fees. See all plans
Overview
How Google Ads works for HVAC companies
HVAC demand follows the weather. The first hot week fills the results with AC repair searches, the first cold snap with furnace and heater repair, and system replacements get searched in between by people comparing quotes. Google Ads for HVAC has to account for that: repair searches answered fast, and replacement searches, the bigger jobs, kept separate so they get their own message. It also has to keep out the searches that look like customers and are not: HVAC school, HVAC jobs, thermostat manuals and filter shopping.
HVAC qualifies for Local Services Ads, so the account rests on three campaign types: Local Services Ads at the very top, Search for the repair, replacement and maintenance jobs you want, and Performance Max across Google's other placements. We do not have an HVAC case study to publish yet, so we will not pretend to. The closest real account is a concrete contractor in Palm Springs run on the same lead-driven setup: 48+ estimate requests at an 11.40% conversion rate, with the report on the Belcrete case study. Greenflow is a current Google Partner. To see what the setup would look like for your HVAC company, book a free strategy call.
The closest real account
Belcrete Concrete Services: real Google Ads results
We have no HVAC case study to publish yet. This is the closest real account we run: a Palm Springs concrete contractor on the same lead-driven setup, with calls and forms tracked as conversions.
- Estimate requestsMar 21 to Jun 18, 2026
- 48+
- Conversion rateMar 21 to Jun 18, 2026
- 11.40%
How we run it
What changes for HVAC companies
Repair, replacement and maintenance
A same-day AC repair, a full system replacement and a tune-up are different jobs with different values. When the budget supports it, each gets its own campaign, budget and ads. When it does not, they share one campaign with an ad group each, so the message stays specific and Google's bidding still gets enough conversions to learn from.
One campaign for your service area
A single campaign can cover a city or a whole region, with location targeting set to the places your techs will drive to. We never split an account by zip code or neighborhood; that only fragments the budget and the data. A second market gets its own campaign only when it is truly different, with its own budget and landing pages.
Negatives for school, jobs and DIY
Searches like HVAC certification, HVAC technician jobs, how to reset a thermostat, furnace filter sizes and AC parts all match HVAC keywords, and none of them books a service call. We block them before launch and read the search terms report every week for the new variations.
Calls counted, button taps not
Most HVAC leads phone, often from a hot or cold house. A call counts as a lead only when it lasts long enough to be a real conversation, and booking forms are tracked the same way. Taps on a call button and direction requests are not leads, so they never steer the budget.
What we are seeing in Google Ads this month
Updated
- Google changes how and when Local Services Ads charge for call leads on October 1, 2026. If you run LSAs, review your lead disputes before the switch.
- Mr. Birria's Google Ads have brought 10,800+ store visits and 1,500+ phone leads. Local campaigns and catering lead forms do most of the work.
- Belcrete's contractor campaign turned 11.40% of clicks into estimate requests, on job-value keywords with a tight negative list. Fewer clicks, better jobs.
How much does Google Ads management cost?
Google Ads plans start at $750 a month, month to month. Growth adds Performance Max and Local Services Ads where your category qualifies, and your ad budget is paid directly to Google, separate from our fee.
Growth
$1,200/ monthly
Search plus Performance Max and Local Services Ads, for businesses ready to cover more of Google.
- Everything in Starter
- Performance Max across Search, Maps, YouTube, Display and Gmail
- Local Services Ads, where your category qualifies
- Remarketing to people who visited but did not call
- More service areas and campaigns as you grow
Combine two or more monthly plans (Google Ads, Meta Ads or SEO) and save 10% on each monthly fee.
See bundle pricingGood to know
- Your ad budget is paid directly to Google and Meta from your own billing. You set it, you control it, and it never passes through us.
- Scale starts at $3,500 a month and is sized to your ad budget. We give you a firm number on the free strategy call.
No long-term contracts
Marketing plans are month to month. We earn your trust through results, not lock-in.
Free strategy call before we start
We look at your account with you and share a clear plan upfront.
No setup fees
Your monthly plan is the price. Anything optional is quoted upfront.
FAQ
Google Ads for HVAC companies: questions we get
How much does Google Ads cost for an HVAC company?
Our Google Ads management starts at $750 a month, month to month, with no setup fees. Ad spend is separate and paid to Google from your own billing; we size it to your area, your crew and your click costs on the free strategy call. Every plan is on the pricing page.
Should HVAC companies run Local Services Ads or Google Search ads?
Both. HVAC qualifies for Local Services Ads, which sit at the very top of the page, charge per lead and carry the Google Guaranteed badge. Search ads let you choose the exact jobs and keywords you pay for, like AC replacement or heat pump installation, and the page each click lands on. Local Services Ads management is included in our Google Ads Growth plan, $1,200 a month, alongside Search and Performance Max, so there is no separate LSA fee. See Local Services Ads.
Should I turn my HVAC ads off between seasons?
That is your call, but know the trade-off. Google's bidding learns from the conversions and search terms a campaign collects, and a paused campaign collects none, so it comes back with less to go on. Lowering the budget while keeping the highest-intent keywords running is the alternative to weigh against a full pause, and your own account history shows which months still produced calls.
How fast will HVAC ads bring in calls?
Search ads start showing the day they go live. The first month is about data: which services get searched, which keywords produce calls, and which search terms need to be blocked. Google's bidding also needs conversions to learn from, roughly 30 a month for a campaign, so results build as the data does. Anyone promising a full schedule in week one is guessing.
Do you have results from an HVAC client?
Not yet, and we will not invent them. The closest real account we can show is Belcrete Concrete, a contractor on the same lead-driven setup: 48+ estimate requests at an 11.40% conversion rate, from a real screenshot of the client's Google Ads account with only the cost figures covered. When we have an HVAC account we can publish, the report will go here.
What is the first step?
Book a free strategy call. We look at your account with you, or at your market if you have never run ads, and tell you what we would change: keywords, negatives, call tracking, Local Services Ads and budget. There is no obligation. If it makes sense to work together, we start month to month with no setup fees.
Make your Google Ads pay for themselves
Book a free strategy call with the founder. We will size the budget for your market honestly and show you what the first 90 days look like.